Saturday, July 13, 2024
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Who We Are

Brad M. Pransky - President & CEO

Brad Pransky is co-founder and CEO of Interactive Intelligence (, a company focused on identifying trends in the exploding Internet and multimedia markets, developing sound strategies to capitalize on those trends, and implementing innovative solutions using the best of emerging information and telecommunications technologies.

Prior to establishing in 1995 Mr. Pransky functioned as Vice President and co-founder of DBIS Inc., a systems consulting firm located in Penn Valley, Pennsylvania. As COO and Vice President of DBIS Inc. Mr. Pransky's expertise and responsibilities included marketing, system design and evaluation, long term strategic planning and project positioning.

His clients have included Bell of Pennsylvania, AT&T, TV Guide, MTV, Mizuki International (a Sega Corp. Company), Digital Media Labs (a partnership of Sony, IBM and others), University of Pennsylvania, Wharton Econometrics, The Philadelphia Commerce Department, and National Conference of Christians and Jews. Mr. Pransky has also designed and developed the interactive components of Cybercise®, a CD-ROM based physical fitness program.

Prior to establishing DBIS Inc. Mr. Pransky was a partner in an industrial manufacturing and distribution firm for 10 years.

Brad is a member of many charitable organizations, including serving on the Board of Directors of Variety Club International (Philadelphia Chapter) where he was instrumental in the automation and computerization of their annual televised fund raising event.

Mr. Pransky has a proven record in developing, implementing and creatively promoting new ideas while at the same time maintaining a sound business sense and an unwavering commitment to exceeding customer expectation. Brad Pransky has successfully brought these skills to bear in his consulting and analysis roles at Interactive Intelligence. 


Amy D. Wohl - Vice President

Amy D. Wohl is Vice President of Interactive Intelligence. She is an expert on new and emerging technology and new market formation. Ms. Wohl's current interests include all types of personal and group software, the Internet, and information appliances. She is well known for her past and ongoing interests in office software, groupware, and speech processing. Ms. Wohl provides services on strategic planning, marketing strategy, marketing research, and training to developers of information systems, hardware, and software.

A noted expert on the computer market, its products and dynamics, Mrs. Wohl has served as an expert witness and legal consultant on many occasions.

Mrs. Wohl is Editor and Publisher of Amy D. Wohl's Opinions, a weekly electronic newsletter. She previously edited The TrendsLetter and The Wohl Report. She also maintains a weblog at She is a columnist to VARBusiness magazine, a contributing editor to Spectrum Middleware, and a frequent contributor to the trade and general business press on the Internet, software, computing, computer trends, and technology. Mrs. Wohl is a frequent speaker at industry conferences and seminars in the U.S., Canada, Europe, South America, Africa, Asia, and Australia. She is especially well known for her keynotes on the future.

She has served as a board member and advisor to several corporations. Currently, she is a principal and advisor to Interactive Intelligence, an Internet Consulting and Design firm, and a member of the Board of Advisors of Bachow Investments. She also serves as an advisor to a number of new technology start-ups.

Mrs. Wohl was series editor for SouthWestern Publishing's OSRA Office Automation Curriculum textbook series and was co-author of two of its volumes. She is a contributor to the Encyclopedia of Computer Science.

Mrs. Wohl was named one of the top 100 Women in Computing in 1994. She was program chairman of the first Office Automation Conference. She is past president of the Office Systems Research Association and served on the board of Women in Information Processing. She was the founding president of the Philadelphia Chapter of IWP. She is a member of OSRA, ACM, SIGOA, and SIGPC. Mrs. Wohl is the recipient of the Augusta Ada Lovelace Award from the Association of Women in Computing.

Mrs. Wohl received a B.A. in Economics from LaSalle College and an M.A. in Economics from Temple University, where she was an N.D.E.A. Doctoral Fellow. Mrs. Wohl currently teaches in the Masters program in Organizational Dynamics at the University of Pennsylvania. She has been a guest lecturer at many colleges and universities, including the Wharton School of the University of Pennsylvania, Harvard University, Oklahoma State University, Temple University, and the University of California at Berkeley.


Lee F. Coty, Co-founder, Creative Director

Ms. Coty is the co-founder of Interactive Intelligence. Ms. Coty is a skillful communicator with business acumen. She has the financial experience to organize and maintain established bottom line objectives. Her creative talent, in conjunction with her organizational ability is a proven asset to clients.

Ms. Coty's recent clients have included Philadelphia Industrial Develpoment Corporation, Innovation Philadelphia, Powers HR Services, Greater Philadelphia Film Office, TJ Consultants, Dav El Limousines and Jenkintown Chiropractic Center.

Ms. Coty's perspectives have been published in various journals and she currently is co-editor of Int2View, an on-line newsletter. Ms. Coty served as Editor for "The Complete Guide To Strategic Marketing, Advertising & Public Relations for Attorneys" by Benson Fishman. She coordinated and instructed a program for computer literacy within the Main Line Adult educational system. She also served as an officer of the American Association for Personnel Administrators, and on the Board of the Variety Club Camp (an International charity dedicated to helping Handicapped Children).

Ms. Coty began her career as a consultant, writing expansion grants for several hospitals in the Philadelphia area, she functioned as the Personnel Director and then as Assistant Hospital Administrator. In 1982, Ms. Coty co-founded DBIS Inc. Her duties as President and CEO of DBIS, Inc. included, financial planning, strategic direction and client consulting.

Ms. Coty was born in Paris, France and came to the United States just before her sixth birthday. Graduating with honors from Pennsylvania State University in 1972 with a Bachelor of Science degree in Community Development and a minor in pre-law, she continued her studies toward an MBA at Golden State University in San Francisco.